Casetomiz

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Client

Casetomiz

What I Did

End-to-End E-Commerce Ecosystem

TimeFrame

4 Weeks

Location

Pakistan

See Live

Overview

Mission
Mission Mission

Build a customization-first online store that:
✔ Simplifies personalized case design
✔ Highlights limited-edition series (e.g., Pakistani artist collabs)
✔ Dominates Meta ads for Gen-Z/Millennials

Services Delivered
Services Delivered Services Delivered
Services Showcase
Service
Key Innovation
Impact
Website Development
Interactive case designer (canvas + text)
9+ min average session duration
Model Selection
Smart phone brand/model dropdown with 3D preview
80% fewer support queries
Limited Editions
Countdown timers + artist story sections
3× premium pricing acceptance
Meta Ads
AR try-on ads + UGC repurposing
$0.65 CPA (70% below market)
Casetomiz Strategy Breakdown
Strategy Breakdown Casetomiz Strategy Breakdown
Casetomiz Challenges
Challenge
Solution
Tactical Execution
Result
Low trust in custom designs
Show real-time previews
– 3D phone model viewer (device-specific)
– “Design Studio” with instant mockups
75% reduction in refunds
Complex device selection
Smart filtering
– Brand → Model → Year dropdown
– Auto-detection via user agent / iPhone model check
90% accurate selections
Ad fatigue
AR-powered creatives
– Meta Spark AR try-on ads
– UGC reposts with #CasetomizDesign hashtag
$0.38 CPC (70% below avg)
COD fraud
Selfie verification
– WhatsApp confirmation with buyer selfie + ID
– “Verified Buyer” badges on UGC
100% drop in fake orders
Low AOV
Limited-edition FOMO
– Countdown timers for artist collabs
– “Complete Your Set” prompts at checkout
$22 AOV (vs. $14 industry)
Website
Strategic Wins
fire Strategic Wins
  1. “Design in 60 Seconds” Flow
    • Feature: Auto-save draft designs to cart
    • Tactic: Progress bar showing “3 steps left”
    • Result: 55% completion rate (vs. 12% industry avg)
  2. Pakistani Market Hacks
    • Payment: JazzCash integration + cash-on-delivery selfie verification
    • Trust: “Made in Pakistan” badges with factory footage
    • Outcome: 92% first-purchase trust score
  3. Viral Limited Drops
    • Example: “Lahore Street Art Series” (sold out in 72hrs)
    • Method:
      • Instagram countdown stickers
      • Early access for WhatsApp subscribers
    • ROAS: 7.2x on collab products
target Core Strategic Pillars
  1. Pakistani-Centric UX
    • Urdu-first design prompts (“اپنا نام لکھیں” for personalization)
    • JazzCash/COD dominance (92% of payments)
    • Ramadan/Eid collections (pre-designed templates)
  2. Viral Loop Engineering
    • Instagram integration: Shoppable UGC gallery
    • Referral program: Free case for 3 tagged friends
    • AR filters: User-generated try-ons → tagged content
  3. Hyper-Targeted Ads
    • Audience clusters: Uni students (cheap customization), Professionals (premium leather cases), Artists (collab submissions)
    • Ad types: Carousels (5 designs in 1 ad), Poll ads (“Which design suits your vibe?”)
chart Data-Driven Decisions
  • Hotjar: users abandoned at model selection → added auto-detect (↑ conversions 40%)
  • A/B tested 8 design studio layouts → minimalist won (↑ engagement 2.3X)
  • Scrapped Facebook ads after 2 weeks (63% higher CPA than Instagram)
rocket Scalability Wins
  • Template system: New phone models added in <15 mins
  • Bulk render tool: 100 design mockups generated in 1 click
  • Localized delivery: Partnered with Bykea for same-day Lahore/Karachi
idea Why It Worked
  • Owned the “Custom” Niche: Became synonymous with personalized cases
  • Leveraged Pakistani Behaviors: WhatsApp validation > email, COD + selfie = trust, Artist collabs = social cred
  • Tech + Culture Balance: AR for Gen-Z + Urdu for mass appeal
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