HiTech Construction – Brand Identity
Client
HiTech Construction
What I Did
Logo Design & Branding
TimeFrame
1 Week
Location
Jubail, KSA
Overview
Mission
Create a modern, authoritative logo for a Saudi construction firm to:
✔ Reflect their industrial strength and local expertise
✔ Stand out in the competitive KSA construction market
✔ Establish instant brand recognition
Services Delivered
Service
Deliverables
Impact
Logo Design
2 unique variations
Client selected Option #2 as final
Brand Guidelines
Color palette + typography
Ensured consistent branding
Strategy Breakdown
Challenge
Solution
Result
Standing out in a crowded market
Focused on bold, geometric designs with Arabic influences
Logo became instantly recognizabler
Client indecision
Presented 2 distinct directions (modern vs. traditional)
Streamlined approval process
Key Challenge Overcome
“Balancing modernity with cultural relevance”
Solution
- Option 1: Sleek, tech-inspired mark (for “HiTech” appeal)
- Option 2: Arabic calligraphy fused with construction motifs (chosen)
Result
- Client praised cultural resonance of selected design
- Logo now used across all site signage & uniforms
Key Achievements
- Fast Approval: Client selected final logo in 48 hours
- Versatility: Works across digital & print touchpoints
Why This Matters
- Proves adaptability (modern vs. traditional styles)
- Shows cultural sensitivity (KSA market needs)
- Highlights efficient client collaboration