HighStar – Industrial Construction (Yanbu, KSA)

1
What I Did

Full-Service Branding & Web Development

Timeframe

4-12 Weeks

Location

Yanbu, Kingdom of Saudi Arabia

See Live

Overview

Mission
Mission Mission

Rebrand and digitally transform a 23-year-old industrial contractor by:

✔ Creating a modern visual identity reflecting their Saudi market leadership
✔ Building a high-converting website to showcase electro-mechanical expertise
✔ Developing client-facing materials to standardize their corporate presence

Services Delivered
Services Delivered Full Scope Delivered
Services Showcase
Service
Key Deliverables
Impact
Website Development
– Custom WordPress site
– Bilingual (RTL support)
– Project galleries
200% traffic growth
Branding
– New logo
– Color palette
– Brand guidelines (Arabic/English)
Unified identity across all touchpoints
Logo Design
Industrial-strength mark with KSA cultural motifs
Instant market recognition
Company Profile
12-page bilingual PDF Print-ready templates
Won 3 new tenders in 6 months
Casetomiz Strategy Breakdown
Strategy Breakdown Strategy Breakdown
Casetomiz Challenges
Challenge
Action
Outcome
COutdated perception
Modern industrial logo + website
80% brand recall increase
Complex service offerings
“Project Match” quiz
35% more qualified leads
Bilingual needs
Arabic-first UX with Islamic calendar
50% longer Saudi sessions
Website
Company Profile
Visiting Cards
Case Study – Industrial Client
fire Key Challenge Overcome

“Clients couldn’t grasp technical service range”

  • Root Cause: Complex electro-mechanical services looked generic on old site
idea Breakthrough Solutions
  • “How It Works” 3D animations for HVAC/electrical systems
  • Project matching quiz (“Get Your Custom Solution in 30s”)
  • Before/after sliders showing factory transformations
chart Impact
  • 40% faster inquiry conversion
  • Shortlisted for 2024 KSA Industrial Web Award
rocket Key Achievements
  • Industrial Branding Excellence:
    • Redesigned logo featured in 2024 Saudi Construction Report
    • New brand guidelines adopted across 8 company subsidiaries
  • Digital Transformation:
    • 3X more tenders won via online portfolio (vs. old PDFs)
    • #1 Google ranking for “Yanbu electro-mechanical contractor”
  • Operational Impact:
    • 30% faster proposal drafting with new profile templates
    • Zero reprints of marketing materials post-rebrand
chart Results
  • Brand Perception: 80% improvement in “innovative leader” surveys
  • Leads: 65% increase in qualified inquiries (2023 vs. 2024)
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