D&D Dress & Design – Shadman, Lahore
What I Did
Branding & Growth Marketing Lead
Timeframe
1 Year
Location
D&D Dress & Design – Shadman, Lahore
Services
Online sales, Foot traffic growth, Omnichannel brand awareness
Overview
The Mission
Elevated a traditional tailor into a modern hybrid brand by:
- ✔ Revitalizing in-store tailoring demand
- ✔ Launching e-commerce (ready-to-wear + online measurements)
- ✔ Positioning D&D as Lahore’s go-to for refined menswear
Key Achievements
- ✔ 70% brand recall post-rebrand
- ✔ 50% more wedding orders via VIP experiences
- ✔ 25% revenue from e-commerce within 6 months
- ✔ 5K new Instagram followers through fit battles
What I Delivered
- ✅ Brand Identity: Redesigned logo + luxe packaging → 70% brand recall
- ✅ In-Store Revival: Groom’s VIP lounge + Instagrammable fittings → 50% more wedding orders
- ✅ E-Commerce Launch: Online measurements + Zoom fittings → 25% revenue from digital
- ✅ Social Proof: Influencer fit comparisons → 5K new Instagram followers
D&D Dress & Design – Strategy & Results
Area
Action
Result
Branding
Luxe Urdu-English logo + gold packaging
70% brand recall
In-Store
Groom VIP lounge + Instagrammable zones
50% more wedding orders
E-Commerce
Launched online measurements + Zoom fittings
25% revenue from digital
Social Proof
“Perfect Fit Fridays” influencer reels
5K new Instagram followers
Upselling
Free alteration credits with ready-to-wear
65% attach rate
Key Challenge Overcome
Challenge: "Young clients avoided tailoring"
Solution: "Perfect Fit Fridays" – Micro-influencer before/after reels
Outcome: 200+ UGC posts, 5K follower growth