Center for Entrepreneurial Development (CED-IBA), Punjab University

Client

(CED-IBA), Punjab University

TimeFrame

Aug, 2022 - Jul, 2023

Services

Marketing & Branding Lead

Project Overview

Mission
Mission The Mission
Transformed enrollment for CED’s fast-track entrepreneurship courses (3-6 months) by positioning them as:
✔ Launchpads for startups (not “just certificates”)
✔ Affordable alternatives to MBA programs
✔ Networking hubs wit
Strategic marketing campaigns (30%+ increase in applications)
Website redesign for better student engagement
Brand identity development to position CED as Punjab’s startup leader
Services Delivered
Services Delivered What I Delivered
CED – Strategy & Results
Area
Achievement
My Role
Digital Marketing
30%+ growth in admissions inquiries
Designed social media campaigns, admission brochures, and email funnels
Website Development
Modernized CED’s online presence
Led UI/UX redesign, content strategy, and CMS integration
Branding
Cohesive visual identity across all touchpoints
Created logos, color palettes, and templates for presentations/events
Community Building
Higher engagement from local entrepreneurs
Organized webinars and promo videos featuring alumni success stories
What I Achieved
megaphone Demand Generation
  • Boosted admissions by 40% YoY for flagship courses:
    • Startup Launchpad (Ideation to Revenue)
    • Digital Freelancing Bootcamp
    • Agripreneurship for Tier-2 Economies
  • Funnel Magic: Redesigned brochures → 20% higher open rates for email campaigns
globe Digital Presence
  • Revamped website with course comparison tools → 3x longer dwell time
  • Ran LinkedIn/Instagram ads targeting “side hustle” seekers → 50% CPL drop
palette Branding
  • Created “CED Hustlers” identity (student stories + gritty visuals)
  • Shot 1-minute teasers featuring alumni (e.g., “This program funded my bakery startup”)
handshake Community
  • Partnered with Punjab’s top 10 incubators → 35% referral enrollments
fire How I Solved Key Problems
Challenge
My Hustle
Result
“Why pay for short courses?”
Marketed as “MBA skills in 1/10th time”
60% more working professionals enrolled
Low website conversions
Added live chat + chatbot
2x more applications via site
Student skepticism
Launched free “Taste of CED” webinars
70% signup rate for paid courses
idea Why It Worked
  • Productized education: Courses = “startup tools” (e.g., “Freelancing = Your First MVP”)
  • Leveraged FOMO: Scarcity tactics (“Only 25 seats per batch”)
  • Community-first: Built WhatsApp groups for cohorts pre-course
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