Healths Ocean
Client
Healths Ocean
What I Did
End-to-End Online Store Development
TimeFrame
4 Weeks
Location
Pakistan
Overview
Mission
Launch a lean, high-converting store for a niche supplement brand by:
✔ Maximizing perceived value of few premium products
✔ Building trust in Pakistan’s skeptical wellness market
✔ Creating a self-sustaining ad-to-social loop
Services Delivered
Service
Key Actions
Impact
Website Development
Minimalist WooCommerce store with 1-click checkout
3.8% conversion rate (2X industry avg)
Product Imaging
Lab-grade closeups + lifestyle shots (HD)
60% lower “product mismatch” returns
Limited Editions
Countdown timers + artist story sections
3× premium pricing acceptance
Meta Ads
AR try-on ads + UGC repurposing
$0.65 CPA (70% below market)
Strategy Breakdown
Challenge
Solution
Result
Skepticism about supplements
“Science Behind” tabs with study citations
2X trust signals (hotjar)
Mobile checkout friction
Saved WhatsApp numbers for COD confirmations
70% mobile conversion rate
Ad fatigue
Dynamic creative rotation (20+ ad variants)
50% lower CPM)
Key Challenge Overcome Challenge: “Communicating product efficacy without FDA claims”
Solution:
- “How It Works” 3D animations of nutrient absorption
- User-generated videos (real customers’ wellness journeys)
- Doctor-approved badges (with disclaimer links)
Outcome:
- 4.9/5 average product rating
- $120K first-month sales
Key Achievements - Zero Cart Abandonment: WhatsApp payment reminders recovered 25% lost sales
- Viral UGC: #MyOrganicHealth hashtag generated 500+ posts
- SEO Dominance: #1 for “best multivitamin Pakistan” (6 months post-launch)
Why This Stands Out - Compliance-Savvy: Navigated supplement marketing restrictions smartly
- Pakistani E-Commerce Mastery: COD + WhatsApp optimizations
- Full Funnel Ownership: From branding → ads → retention